Upcoming UK regional carrier Ecojet, a carrier which Fresh Aviation has been closely following as part of a wider focus on sustainable aviation, has today edged closer to launch with the announcement that it is hiring for aircrew based in Edinburgh.
The Ecotricity-backed airline, which recently made headlines for an order of 70 ZeroAvia powerplants to power a split fleet of 19/70 seat aircraft, this evening published advertisements for Cabin Crew, Cabin Managers, and both First Officers and Captains who hold a current rating on the ATR 72. According to the posts, the airline is looking for crew to help it “re-write the aviation playbook,” targeting a launch date “in the first half of this year.”
Ecojet is partly-owned by the self-dubbed “Zerocarbonista” climate entrepreneur Dale Vince. Best known for his involvement in green energy firm Ecotricity, Vince is involved in a variety of eco-friendly ventures which form part of the Green Britain group: whilst he does not hold an executive role at Ecojet, Vince is a registered director at the firm and acts as a spokesperson for the airline. The carrier’s CEO is Brent Smith, a former Flybe captain, whose team is joined by several postholders from the Airline Management Group, alongside the recently-appointed Elle Wynn as the company’s Head of Aircrew.
Cianan Kelly is an aviation writer and, most importantly, enthusiast, with a passion for regional aviation and the essential connectivity it can create. He joined Fresh Aviation in late 2022 with the aim of contributing to high-quality aviation journalism and research. Kelly has experience with numerous aviation businesses, including having advised on strategy and sustainability at Avooma Airlines until May 2025, when he left to focus on projects elsewhere within regional transportation.